Criterion, Incorporated is a professional manufacturer’s representative agency providing coverage in the states of North & South Carolina. We are a full line firm specializing in complete coverage of all industrial markets. Our products include industrial instrumentation and controls, analytical equipment, and electrical apparatus. Anticipating the needs of our clients and providing engineered solutions that solve their problems is what drives us. The meaning of our name is noteworthy: Cri-te-ri-on (kri-tir’E´ûn)\n\) a standard by which value is measured. Our staff and the manufacturers we represent, elevate us to that standard.

We operate with two primary goals in mind. For our customers and their facilities, our goal is to improve product quality, ensure life and plant safety, and increase process performance. For the manufacturers we represent, our goal is to facilitate the growth of their product in our markets and increase territory coverage. To achieve these objectives we are always vigilant of the following tenets:

  • We will attain growth for our company and principals through the use of sound and sustainable business practices.
  • Complete straightforward communications with our clients and manufacturers.
  • We offer a professional and knowledgeable staff that averages over 22 years’ experience in our industry.
  • Continuity and stability offer our clients the capability to form long-term relationships with us.
  • Continuity and stability provide our principals with a dependable successful sales team that they can count on for years to come.
  • Our company works with a proactive marketing plan for our manufacturers that will promote and elevate all of our product offerings.
  • Our territory managers work remotely from our central office using a secure, centralized network and the most advanced technologies that enable us to provide fast responses to all inquiries.
  • The continuous evaluation and implementation of innovative technologies and educational opportunities are essential to our success.
  • Our ability to adapt and embrace new market conditions is unwavering.

Mission Statement

To excel in our industry by providing superior service and cost-effective solutions that exceed the requirements for performance and quality of our clients and in turn, meet the expectations of the manufacturers we represent.

Vision Statement

To grow from our foundation with a continued commitment to sound, ethical, and sustainable business practices that will provide our company, clients, and the manufacturers we represent a secure and prosperous future.