Criterion is a service oriented group of experienced and knowledgeable specialists with a passion for providing solutions that exceed your expectations. Approaching every situation, every customer, and every problem with the highest degree of professionalism and competence ensures satisfaction for all concerns. We take the time to learn your business and your goals so that we can provide the correct solutions for your most challenging problems. When you work with us, you are partnering with seasoned professionals.

Our manufacturers represent the best quality and value in their class. The relationship we have with these manufacturers allows us to work as partners with them. A by-product of this partnership is continuous improvement of our knowledge regarding their products and the science of applying their solutions. The combination of the highest quality solutions and our expertise creates the gold standard of our industry.

Over time, through the right mix of products and people,  we have gained a reputation for delivering the goods. Our client base, our staff, and the manufacturers we represent are all top notch. If you are a potential client or a principal looking for representation, we enjoy working with others that are committed to similar goals. It would be a privilege to work with you; Criterion will provide exceptional service, quality solutions, and develop a new relationship that will stand the test of time.

  • Innovation

“Innovation distinguishes between a leader and a follower.” – Steve Jobs

Our industry is continually changing. By adapting to change quickly, we have an opportunity to manage it. This requires constant attention, evaluation, and use of advanced methods and technologies to meet our clients and our manufacturer’s needs. It is an exciting endeavor and one we embrace.

  • Reliable

“The most reliable way to predict the future is to create it.” – Abraham Lincoln

We operate with a commitment to sound and ethical business practices. Our attention is not just in the present but also anticipating future needs and expectations. This ensures that we are relevant today and tomorrow. We will always do what is right to earn your respect and trust. Reliable, cost-effective service and solutions are our top priority.

  • Knowledgeable

“The pursuit of knowledge is never-ending. The day you stop seeking knowledge is the day you stop growing.” – Brandon Travis Ciaccio

We exceed our clients and principals expectations with a well-trained motivated staff. Our company continuously strives to add “worth at the table” in solving every opportunity we undertake. By understanding the needs of our clients and applying best practices to their requirements, we will provide the ultimate in services and solutions.

  • Quality

 “Quality means doing it right when no one is looking.” – Henry Ford

Quality does not just magically appear; you have to strive for it. Our commitment to quality means we will never stop the process of improving. The manufacturers Criterion represents provide high-quality products. Our companies’ dedication to providing superior products and services with an uncompromising commitment to quality is second to no one.

  • Professionalism

“Professionalism is knowing how to do it, when to do it, and doing it.” – Frank Tyger

Professionalism defines the best in any field. Professionals apply expertise, integrity, and competence in all endeavors and know that success comes through hard work. Every day, every hour, every minute, every second we remain professionals. We value our reputation and guard it above all else.